9 Reasons Your Internet Marketing Campaign Isn’t Working...

 Internet marketing is something that any type of business must consider. It has been going on for years and it doesn’t look like it will stop. Unfortunately, there are still many small business owners who neglect this strategy to improve their business.

Time and money are usually the hindrance they’re not making an online presence. Others, however, don’t care whether or not they have Internet marketing strategy. But the reality is that their customers care. To be relevant in today’s marketplace, having an online presence is a must.

On the other hand, those business owners who have embraced Internet marketing failed to boost their revenue. That’s probably because their strategies don’t have these features:

Purpose

You can start writing articles now and publish them on your website and other blogs. But starting a content marketing without a plan or purpose will cause you to fail. If your content marketing doesn’t have a clear purpose, then you’ll sure have no goal, direction and audience. It’s just something that won’t give you result.
To have a purpose for your online marketing campaign, you should know about the content you’ll create to fit your broad market and how it’ll affect the growth of your business.

Audience

If you have a purpose of your internet marketing plan but you don’t know who you’re marketing for, then you’re still going to fail.
Your content marketing is for your audience. It’s not just for your brand. And in order to survive, you must have an audience that reads and interacts with your content.

To know who your content is for, you should start creating a user persona. Think about that one person that you’re trying to sell your products. That person has a name, age and location, as well as likes and dislikes. From there, you can create content with that person in mind. What’s great about knowing your audience is that you can be sure he/she (along with thousands of users) will convert.

Message

Now, that you know your audience, you should know what your message is saying. The message that you would want to convey can be the driving force to provide more content to your audience.

To have a clear message to your audience, you should understand your business. Take a look at your mission statement. Then, jot down your core message. Tell about how the message can help your potential customers. Afterwards, write your secondary messages that must be related to your core message.

Consistency

You can’t just write one to two posts and stop. This will kill your online marketing campaign. Internet marketing requires consistency to generate real traffic. Remember that search engines rank pages based on their history authority and fresh content. Your fresh content will stack the SERP with great value.

If you’re not producing fresh content on a regular basis, you’ll soon be losing great traffic, no matter how popular your brand is.

To help you write more content for your website, you should go back, again and again, to your company’s message and list potential topics out of it. It takes a lot of time to create regular content. If you can’t handle it, you may consider hiring someone to help you out.

Link

This is for SEO. Each content you create must be integrated with the rest of your site. But some companies failed to gather more traffic because they don’t have internal linking strategy.

The good thing is that internal linking isn’t that difficult. You just need to create links from one page of your site to another. For every content you make, add a link to some of your other posts that are relevant to your readers.

Keywords

They’re necessary for every content marketing campaign. But many failed in this part because they usually cram their content with keywords. They thought that they could trick search engines into making their site or posts into the top search results.
What you can do is to start researching for keywords. Use them for every content that you make as long as it makes sense.

Social Content Internet Marketing

No one will know that you’ve created a post like that if you don’t promote your content. Because it’s meant for people, you should share it with others. That is, if you really want to have a steady incoming traffic growth.

The most popular channels that you can promote your content to will include Facebook, Twitter, LinkedIn, Google Plus, etc. No matter what your content is all about and what channels you’re using, spreading the latest post you have to as far and as wide as possible can give you significant traffic to your website.

Sales

The other purpose of creating content is to sell to your readers. Content can drive conversions. If you don’t have conversions, then your content marketing is a failure. To resolve this, you should consider adding calls to action to get sales.

However, when you make calls to action, they must not be annoying or obnoxious. Else, you’ll still fail. No one will buy your product or sign up to your service.

Investing on Content Marketing

Yes, it’s an investment. It’s a valuable investment that may or may not help your business grow. You should consider spending your hard-earned dollars to online marketing. This would help you spend more time planning on how to run your business while you make money.

Conclusion

When you’re still in doubt about having a content marketing campaign, you should realize that consumers have several choices these days. Your campaign will be a constant reminder to them that you do exist.

The best way to reach you is online. For that reason, it’s essential that you are consistently and efficiently using your online marketing campaign to make sales and gain more customers. Your customers are highly likely to be online all the time.

Thus, you need to spread your brand online by utilizing those strategies that we’ve mentioned above. Implement those rules firmly to your site and you’ll soon see success in your content marketing.




Source: https://socialbarrel.com/reasons-your-internet-marketing-campaign-isnt-working/98942/